Friday 15 October 2010

Keynote #2 Getting real about social media

Hazel Hall Edinburgh Napier Uni
@hazelh and @lisresearch

Not what aren't we going to do but what are we going to do
Social media tools are part of real life not alternative (Shirky)
Social media are aggregators of people not data alone, experiences and lives
Information plus people

Social media provide additional platforms for traditional info delivery
Examples of sophisticated personal professional applications of social media demonstrate potential for further innovation
How we conceive relationships - tools info prof and end users determine provision

Tfpl report - opportunity and risk in social computing environments

Was Eramus last human to actually 'know everything'

Wikipedia not just encyclopaedia it also handles breaking news

Characteristics of social media
Function extend beyond initial conniption
Function is in the eye of the beholder
Social is a misnomer
Consider potential

Certain communities moving away from listservs/email and onto Twitter etc

Meeting people on twitter.
Using tools, eg tweetdeck and lists
Communication and knowledge sharing

Social media for library service delivery
Examples ~
Marketing and PR
Info discovery eg Delicious
Training
Virtual reference (chat)
News and current awareness

Sometimes at level of whole institution
Librarians often get into social media sooner than others in the institution
But where is user participation (rather than consumption)
Eg: Geek the Library on facebook

Need to develop our users as well as ourselves.
Understanding users needs but then also getting them to join in

Tactics
Coordinated conventional but also irregular practice and small network cells
Mobile phones and wireless access in library
Needs to be useful and also for sharing
Need to also follow end users in order to engage with them, understand their needs better

Foursquare - tour of library, hints and tips for students

Risks of social networking - worst is not making most of it






- Posted using BlogPress from an ISA iPad, liking it but I'm a pc at heart.

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